It’s been a busy week for LeBron James. James who was once one of the most beloved players in the NBA, unfortunately became the number one villan due to his decision to leave Cleveland to join Dwyane Wade and Chris Bosh in Miami. Yet, amidst all the frustration and aside from the spectacle it created, there was more at play in “his decision.” It was the donation as part of LeBron James’s ongoing efforts to support the Boys and Girls Club of America. This among other charitable works James is involved in off the court is one of the most important to him, working with and helping kids.
According to CNBC’s Darren Rovel, “The Decision” grossed approximately $5 million. The Boys and Girls Club of America received approximately $2 million from sponsors and ads sold during the broadcast and ESPN donated the airtime.
Getting back to LeBron’s busy week, he was presented with the “Champion of Youth” award from the Boys & Girls Clubs of America. The award was presented to him by the club’s national spokesman, actor Denzel Washington. Here is the link to the complete article from the USATODAY http://www.usatoday.com/sports/basketball/nba/story/2011-09-21/lebron-boys-and-girls-club/50501286/1.
Continuing the “busy” theme, LeBron James joined First Lady Michelle Obama along with other celebrities at Nickelodeon Studios for what was called “Worldwide Day of Play.” The purpose was to continue to encourage kids to get involved in physical activity. Here are a couple links to the story in the Washington Post and the Huffington Post.
LeBron is definitely keeping himself busy during the NBA Lockout!